Independent Strategy & Communications Practice
Iridescent Lens is an independent practice helping brands and organisations navigate marketing, media, and technological change through deeper insight into people, perception, and meaning.
Work With UsAbout
Iridescent Lens is an independent strategy and communications practice founded by Shveta Singh after more than two decades across WPP, Dentsu, Cheil, and Havas, working on brands including Coca-Cola, Ford, Samsung, Maruti, and Himalaya.
The practice works across brand marketing, media, technology, and strategic communications through a deeper understanding of culture and human behaviour, drawing from long-standing interests in social psychology, history, and the ways people make meaning individually and collectively.
Its approach combines strategic consulting, thought leadership, and narrative development to help organisations think more clearly, communicate more meaningfully, and navigate change with greater clarity and relevance.
"Perspective changes what becomes visible. The same reality can reveal different truths depending on where, and how, you choose to look."Shveta Singh Founder, Iridescent Lens WPP · Dentsu · Cheil · Havas
What We Do
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Brand strategy, marketing transformation, GTM architecture, strategic communications, and organisational marketing capability for businesses navigating growth, transition, or change.
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Thought leadership strategy, executive positioning, authored articles, keynote narratives, essays, long-form writing, and strategic communication for founders, leadership teams, and publications.
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Interpretive analysis of culture, behaviour, media, and contemporary shifts shaping audiences, organisations, and communication.
Get In Touch
For consulting, speaking, writing, and collaboration enquiries: